LivLyt
Crafting a Modern Identity for a Tech Subscription Pioneer
Branding
Tech
Overview
Crafting a Modern Identity for a Tech Subscription Pioneer
LivLyt is a forward-thinking tech subscription platform that makes it easy and affordable for businesses and individuals to rent laptops, mobile phones, and monitors instead of purchasing them outright.
Their model not only reduces upfront costs but also supports a more sustainable approach to technology use.
Blue Cap Pro was brought on to lead a full-scale rebrand for LivLyt — from strategy and positioning to design and execution.
Our goal was clear: create a modern, cohesive brand identity that captured LivLyt’s sleek, tech-driven offering while also setting them apart in a competitive market.
Brand Strategy & Positioning
Before diving into visuals, we started with strategy.
We worked closely with LivLyt to define their core customers, pinpoint the problem they solve, and refine their tone of voice. This foundation guided every creative decision, ensuring the new brand not only looked good but also spoke directly to the right audience.
The focus was on positioning LivLyt as innovative yet approachable — a smart alternative for businesses that want flexibility, cost savings, and sustainability without compromising on quality.
Logo & Identity Design
With the strategy in place, we moved into design.
The logo was the anchor of the new brand identity — clean, modern, and versatile. Once finalized, we extended this aesthetic across various assets including business cards, LinkedIn covers, shirt designs, and more.
The main creative challenge was translating the sleekness of the logo into a full identity system. We achieved this with a deep purple palette complemented by a vibrant gradient for added energy and distinction. To reinforce consistency, we created a hollow version of the logo and used it as a subtle pattern across brand materials, adding depth while staying true to the brand’s essence.
Branding Assets in Action
The rebrand extended beyond just visuals.
From key touchpoints like business cards and digital banners to on-ground items like shirts and event materials, we ensured every asset reflected LivLyt’s modern identity.
This consistency made LivLyt instantly recognizable and helped them stand out across both digital and physical spaces.
Results & Impact
The rebrand gave LivLyt a refreshed, professional identity that resonated with their audience and aligned with their mission. The sleek, cohesive look not only improved brand perception but also contributed to greater recognition in the tech ecosystem.
Most notably, after the rebrand, LivLyt was acquired by ZenAdmin — marking a huge milestone for the company and a proud achievement for Blue Cap Pro. Our partnership showcased how a well-executed rebrand can play a crucial role in a company’s growth journey.
More Work
Ready to Actually See Results?
LivLyt
Crafting a Modern Identity for a Tech Subscription Pioneer
Branding
Tech
Overview
Crafting a Modern Identity for a Tech Subscription Pioneer
LivLyt is a forward-thinking tech subscription platform that makes it easy and affordable for businesses and individuals to rent laptops, mobile phones, and monitors instead of purchasing them outright.
Their model not only reduces upfront costs but also supports a more sustainable approach to technology use.
Blue Cap Pro was brought on to lead a full-scale rebrand for LivLyt — from strategy and positioning to design and execution.
Our goal was clear: create a modern, cohesive brand identity that captured LivLyt’s sleek, tech-driven offering while also setting them apart in a competitive market.
Brand Strategy & Positioning
Before diving into visuals, we started with strategy.
We worked closely with LivLyt to define their core customers, pinpoint the problem they solve, and refine their tone of voice. This foundation guided every creative decision, ensuring the new brand not only looked good but also spoke directly to the right audience.
The focus was on positioning LivLyt as innovative yet approachable — a smart alternative for businesses that want flexibility, cost savings, and sustainability without compromising on quality.
Logo & Identity Design
With the strategy in place, we moved into design.
The logo was the anchor of the new brand identity — clean, modern, and versatile. Once finalized, we extended this aesthetic across various assets including business cards, LinkedIn covers, shirt designs, and more.
The main creative challenge was translating the sleekness of the logo into a full identity system. We achieved this with a deep purple palette complemented by a vibrant gradient for added energy and distinction. To reinforce consistency, we created a hollow version of the logo and used it as a subtle pattern across brand materials, adding depth while staying true to the brand’s essence.
Branding Assets in Action
The rebrand extended beyond just visuals.
From key touchpoints like business cards and digital banners to on-ground items like shirts and event materials, we ensured every asset reflected LivLyt’s modern identity.
This consistency made LivLyt instantly recognizable and helped them stand out across both digital and physical spaces.
Results & Impact
The rebrand gave LivLyt a refreshed, professional identity that resonated with their audience and aligned with their mission. The sleek, cohesive look not only improved brand perception but also contributed to greater recognition in the tech ecosystem.
Most notably, after the rebrand, LivLyt was acquired by ZenAdmin — marking a huge milestone for the company and a proud achievement for Blue Cap Pro. Our partnership showcased how a well-executed rebrand can play a crucial role in a company’s growth journey.
More Work
Ready to Actually See Results?
LivLyt
Crafting a Modern Identity for a Tech Subscription Pioneer
Branding
Tech
Overview
Crafting a Modern Identity for a Tech Subscription Pioneer
LivLyt is a forward-thinking tech subscription platform that makes it easy and affordable for businesses and individuals to rent laptops, mobile phones, and monitors instead of purchasing them outright.
Their model not only reduces upfront costs but also supports a more sustainable approach to technology use.
Blue Cap Pro was brought on to lead a full-scale rebrand for LivLyt — from strategy and positioning to design and execution.
Our goal was clear: create a modern, cohesive brand identity that captured LivLyt’s sleek, tech-driven offering while also setting them apart in a competitive market.
Brand Strategy & Positioning
Before diving into visuals, we started with strategy.
We worked closely with LivLyt to define their core customers, pinpoint the problem they solve, and refine their tone of voice. This foundation guided every creative decision, ensuring the new brand not only looked good but also spoke directly to the right audience.
The focus was on positioning LivLyt as innovative yet approachable — a smart alternative for businesses that want flexibility, cost savings, and sustainability without compromising on quality.
Logo & Identity Design
With the strategy in place, we moved into design.
The logo was the anchor of the new brand identity — clean, modern, and versatile. Once finalized, we extended this aesthetic across various assets including business cards, LinkedIn covers, shirt designs, and more.
The main creative challenge was translating the sleekness of the logo into a full identity system. We achieved this with a deep purple palette complemented by a vibrant gradient for added energy and distinction. To reinforce consistency, we created a hollow version of the logo and used it as a subtle pattern across brand materials, adding depth while staying true to the brand’s essence.
Branding Assets in Action
The rebrand extended beyond just visuals.
From key touchpoints like business cards and digital banners to on-ground items like shirts and event materials, we ensured every asset reflected LivLyt’s modern identity.
This consistency made LivLyt instantly recognizable and helped them stand out across both digital and physical spaces.
Results & Impact
The rebrand gave LivLyt a refreshed, professional identity that resonated with their audience and aligned with their mission. The sleek, cohesive look not only improved brand perception but also contributed to greater recognition in the tech ecosystem.
Most notably, after the rebrand, LivLyt was acquired by ZenAdmin — marking a huge milestone for the company and a proud achievement for Blue Cap Pro. Our partnership showcased how a well-executed rebrand can play a crucial role in a company’s growth journey.
More Work